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To truly represent your brand, your website should not be created with a template. After all, your business wasn’t created with paint-by-numbers.
Be sure the most visible part of your business portrays you and your offerings in a way that distinguishes and sets you apart from the competition.
It’s not just about uploading your products and assigning prices.
Perhaps your products need some education to show their merit. Or, perhaps you need a convincing way to encourage auto-renew.
The convenience of the internet makes it certain you are being compared on a global level. So, make sure your website convinces consumers you are a better choice, regardless of price.
While there are many ways that a website can be interactive, it is always a plus to have a unique user experience at any level.
Playful interaction through navigation and animation is a way to enhance a message, stand out, and increase overall brand engagement.
Service oriented sites are most often built to connect leads to a sales team. Make sure the user has more than one clear and direct path to connect.
Also be sure to supply important info to help them skip straight to doing just that. For instance, having financing info present to show a user that there are easy ways to afford the service and products.
Every website should have a specific goal. Using a generic template will make achieving that goal considerably harder.
Is your goal to drive traffic quickly and directly to your salesforce? If so, we need to build a user experience that drives traffic easily to a contact form or number. Perhaps you have a straightforward product and the goal is sales, we would create a quick path to cart and then suggest accessories or other products for additional sales. Sometimes the goal is just to have an amazing brand experience. Well, by definition, a template is going to fall well short of that goal.
Let’s get to work helping you stand out amongst the entire world wide web.