Our success is only measured
by your success. It is one thing to
create beautiful work, but it’s an entirely
different goal to create beautiful work
that contributes to the bottom line.
Everything we create is with
the purpose of helping you succeed.
We ask ourselves – “will this encourage
a purchase”? If we can’t state a reason
it will, we adjust it until we can.
Your goal is to become a category leader. It should be. But how do you get there when there are competitors to your left and right that have the same, or similar products and services? How do you differentiate? One thing is for sure, you absolutely have to differentiate.
A Brand Strategy is where to start.
Through research and workshops, we answer the important questions. What makes you different? Why should someone care? What is the best way to position your brand for success?
During this process, we will uncover everything needed to define your brand. This may include product enhancements or retail floor changes. We will note what it will take to elevate your business above the competition and, more importantly, give consumers a reason to love your company beyond its products.
The proper strategy built around a singular big idea, that customers care about and rally behind, will set you apart, tell your story and secure your place as a leader in your category.
Blue Sky Workshops
Sensory & Conjoint Surveys
Our passion lies in the challenge of interpreting the strategy into something that seemlessly speaks for an entire company and its culture. Nothing beats watching a brand win by attracting consumers that embrace it with the kind of conviction that supercedes price.
We also consider how your brand interacts with current and future employees. It will even be a guide for your product pipeline. For example, if you are an unapologetic outdoor activity company – we suggest you never make a video game.
Commitment to your brand is often the toughest part. It takes constant vigilance to remain consistent and truly reap the benefits. We are on board to help in every way we can to ensure success, but It is truly up to you to enforce it. Especially internally.
We will stand guard over the brand in all marketing and communications, internally and externally. We will also consult on business and product decisions and whether they align with your branding and how it all fits together.
We create work that communicates everything your brand stands for. We define your brand voice, color palettes, appropriate fonts, the uses for them, and photography style. We apply those standards to everything that is shared with the world.
Consistency is key when it comes to cementing your brand in the eyes of the public. We ensure that everywhere consumers encounter your brand, there will be no question that it is you speaking to them.
Whether it’s your identity, internal communications, packaging, trade show materials, website, brochures, advertising, social media, or PR – it should all be clearly speaking in the same voice. And, if you’re not thinking about how it all fits together, we promise, we will be.
In addition, if you have a retail space, trade show booth, or event venue, we will design an environment that creates an engaging brand experience that is memorable and, ultimately, encourages consumers to purchase.
Trade Show Booth Design
Our number one goal with PR is to make sure the world knows who you are. Some would consider PR second to word-of-mouth in efficacy for building trustworthy brand connections. It’s also a really smart addition to a marketing plan and can move the needle.
Our PR team digs in to understand your business and its products. We create ready-to-report stories that speak in your brand’s voice and we distribute them to the appropriate national, regional or community channels.
We also provide “coaching” for live interviews and event speaking. These situations can be daunting for those of us who don’t speak publicly on a regular basis. Our team will help you find the right words, the right state of mind and the confidence to knock it out of the park.
Just like any marketing effort, PR requires planning. We work with you to define success metrics and create a roadmap to reach them. After all, we want everyone to know about your awesomeness.
Media Kit Development
Influencer (blogger) Relations