There are many situations when
a client hires us for a single project,
as opposed to a complete branding
initiative. This doesn’t mean we
put less effort into the outcome.
Every project benefits from critical thinking along with a great design look. There is always a business problem that requires a smart, strategic solution, in addition to, a well-crafted design.
Logos are a fantastic challenge. How do we communicate a company’s product, personality and uniqueness all in one tiny communication?
Typography alone can define a persona and iconography can say so much with so little. Maybe, the right application of both is the key to the perfect identity. It’s all a wonderful, complex puzzle. Challenge accepted!