This Salon and Spa has an owner and a staff that has loads of personality. Even the building is a great, big, fuschia house.
The only thing missing was a great, big, fuschia everything else to match. And a little playfulness in their messaging.
Did we mention this Salon resides in a great, big fuschia house? Well, it's that way because the owner and the staff are all incredible, outgoing people. They just needed the brand to match.
The rebrand includes new bolder messaging, a bolder logo, bolder signage, bolder biz cards, and of course, a whole lot of bolder fushcia.
The original identity carried a lot of meanings in its icons. However, the whimsical nature, when paired with a big fuschia house, resembled a day care.
Our goal was to remove the whimsy and create a bold and modern identity. We retained the color palette, the utilization of squares, and the illustrative quality of support elements. Goal reached.
The first goal was to create a UX that allowed existing clients to jump straight to booking, because - booking. Secondly, we wanted new clients to fall in love with the brand and choose TReid over other options. This was accomplished with a unique design and a fun, engaging content. These combined goals have created higher instances of bookings online, not to mention, brand zealots.
The goal for the cards was to create something that stands out and has a nice warm greeting because people would rather spend hours in a chair with friends.