A busy mom had an epiphany while nervously transporting her freshly made recipe to a get-together in a cling-wrapped plastic bowl. “Why can't we treat our food with the same care that we treat our drinks? We can do better.”
We helped her newly minted brand find a core message that celebrates the efforts of anyone who takes time to make amazing dishes to share with friends and family. Then we started spreading the news through multiple marketing mediums.
People make amazing food to share only to be let-down after transportation. It is a travesty to spend so much time making something incredible and then serving it from a cling-wrapped plastic bowl.
No one likes warm, browned potato salad or less-than-iced tea. Let served® help you be the Gastro Hero you deserve to be.
served® will be on shelf next to a ton of serveware - everything from Tupperware to Yeti. After conducting competitive analysis and store visits, we noted that most of this packaging is white-based, we have chosen a dark color to help stand out and convey a more premium feel.
It was also important that the imagery communicates the brand's core message of sharing.
A large part of the sales strategy is retailer driven (B2B). Obviously, trade shows exist to connect brands to retailers, but the trick is to make sure those retailers notice you in a sea of 10X10 hawkers vying for your shelf space.
This booth continues to grab the attention of visitors like Oprah Magazine, Macys, and countless boutique retailers that are now served® customers.
Another tier in the sales strategy is Amazon. It's the new way - no one really wants to share margins, but a retail brand simply can not ignore the advantage of an audience of billions.
Like everywhere else in a successful brand's landscape, it is important to present the brand and its products in a stand-out manner. Strategic images, convincing feature and benefit copy, A+ content, brand store, and strong ads are helping the brand get noticed and grow sales.
Not to be ignored is a direct-to-consumer (D2C) effort. We have built and maintain a Shopify site that captures all the sales traffic coming from our inbound ad efforts on Pinterest, Facebook, and Instagram. Our clients love the sound of a sale...Cha Ching.
As mentioned above, we drive sales to the website via social media marketing efforts. For this brand, our strategy is largely based around Pinterest due to the sharper focus for reaching our target audience - people looking for home entertainment ideas and recipes.
Point of Sale pieces have been designed to support retailers at shelf. One more chance to communicate the difference between this premium serveware and all the rest.