Four lifelong friends were training for a marathon when they began making their own quick-serve, healthy recipes so they could, literally, eat and run. Realizing they hit on something special, they decided they should share it with the whole community.
They needed a name, branding, identity, signage, website, and marketing that embraced their greek roots and their target’s healthy lifestyle. We created a light-hearted brand that communicated goodness and helped inspire customers to live a healthy lifestyle.
Greek food is inherently healthy. Organic meats and fresh veggies are key. Simple, clean foods are also what fuels the human body appropriately.
The challenge is breaking American perceptions of what Greek food is. Once they understand how simple and healthy this food is, health-conscious customers will make eating here a regular occurrence.
We came up with a name that blended the food’s origins with an inspiring message that has relevance to the health-driven target audience. Everyone wants to grow in some way.
The name is intentionally short and simple. The logo’s clean and simple lines match the name and, as you’ll see, everything else we did follows suit. Consistency – it’s branding 101.
When it came time to create business cards for the founders, we decided to add an even more personal touch than just their names, numbers and addresses.
We created the cards so that each person was represented as would be expected, but when you joined the backsides, the four individuals together, create gro.
Gro’s website needed to showcase their food in the best possible light. The entire concept hinged on it. The food is better than others and the website had to be better than the others too.
Remember our guiding principals clean, simple and consistent? The site needed to serve as a brand storyteller and a menu. Simple as that.
An important part of a restaurant’s success lies directly in the presentation of their food. Gro’s food is already incredible, so we wanted to be sure to package it appropriately.
Being a new brand, we wanted to create highly-visible packages. When someone returned to work, from lunch we wanted everyone to know where they went.
We worked with gro and their architect to design many elements in the restaurant to carry the brand’s personality and aesthetic throughout.
We designed the building signage, the window signage, in-store signage, wall graphics above the counter, and a community run map that plotted run routes around the neighborhood. And, of course, the menus and shirts.